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The Winner Effect: The Neuroscience of Success and Failure. Ian H. Robertson

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ISBN: 9781250001672 | 320 pages | 8 Mb

• The Winner Effect: The Neuroscience of Success and Failure
• Ian H. Robertson
• Page: 320
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781250001672
• Publisher: St. Martin's Press

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Ian Robertson shows how success causes dramatic changes to your brain that make you smarter, more focused and more ruthless In the vein of Predictably Irrational, The Mind of the Market, and Drive, The Winner Effect reveals how power can be as physically addictive as any drug and able to make you worse, not better, at succeeding in the future. Ian Robertson unravels the biological and neurological roots of our success, including fascinating details such as: Just thinking about having more power makes you more likely to cheat and...

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